Management Theorists Summaries

Chandler: The Enduring Logic of Industrial Success Main claim: Successful companies exploit economies of scale and scope in capital-intensive industries by investing in: †¢ Production capacity: technology, research & development †¢ Strong management hierarchies †¢ National and international marketing and distribution networks Secondary claims: †¢ The ? st companies to make these investments dominate their market and are First Movers; they have the upper hand on the Experience Curve and thus a competitive advantage, and they maintain their position through constant innovation and strategy. †¢ Growth through unrelated diversi? cation is a poor business strategy; the right idea is moving into related product markets or to expand geographically †¢ Companies in an oligopoly become stronger through intense competition. Companies grow horizontally by combining with competitors, and vertically by moving backward to control materials and forward to control outlet s. Greiner: Evolution and Revolution as Organizations Grow Main claim: Organizational growth is characterized by ? ve successive developmental phases, each with a management focus and style, and each followed by a predictable crisis; management practices that work in one phase are unsuitable for the next and precipitate the crisis.Secondary claims: †¢ Organizations should not skip phases; some go quickly through them, some regress †¢ Top managers whose style is no longer appropriate should remove themselves †¢ Growth is avoidable †¢ The future of an organization is determined predominantly by its history (behavior is determined more by past events/experiences than by what lies ahead) Phases of evolution (CDDCC): †¢ Creativity: informal, long hours, market feedback †¢ Direction: hierarchy, specialization, formal communication, managers, supervisors †¢ Delegation: decentralized organizational structure, empowering of lower-level managers †¢ Coor dination: formal planning, top executives initiate and administrate new systems †¢ Collaboration: teamwork, problem-solving, open-door matrix structure Phases of revolution (LACRPs): †¢ Leadership: necessary skills to introduce new techniques †¢ Autonomy: ? eld managers’ experience knowledge is restricted by the hierarchy †¢ Control: top managers seek to regain control of the company †¢ Red tape: excess restrictions and regulations, bureaucracy, ineffectiveness in problem-solving †¢ Psychological saturation Barney Main claim: Internal and External Analysis provides a balanced view of a ? rm’s competitive advantage, which is a moving target. External environment analysis (opportunities and threats) cannot explain a ? rm’s success by itself; strategists must analyze its internal strengths and weaknesses. VRIO Framework: †¢ Value: does a ? m’s resources and capabilities enable it to exploit an opportunity or neutralize thre ats? (high status and quality, low cost and practical) †¢ Rarity: is a resource or capability controlled by a small number of ? rms? †¢ Imitability: is there dif? culty and cost disadvantage in imitating what a ? rm is doing? (history, numerous small decisions, socially complex resources, embedded cultures) †¢ Organization: are a ? rm’s policies and procedures organized to exploit its valuable, rare and costly-to-imitate resources? (reporting structure, management system, compensation policies) SWOT Framework: Composed by Internal and External Environment analysis; aims to identify the key issues facing a company. Strengths: internal resources and capabilities †¢ Opportunities: external trends, industry conditions and competitive environment †¢ Weaknesses and Threats: issues that must be addressed to improve a company’s situation Tangible Resources: †¢ Financial: cash or cash equivalents, borrowing capacity †¢ Physical: plants, facili ties, manufacturing locations, machinery and equipment †¢ Technological: trade secrets, patents, copyrights, trademarks, innovative production processes †¢ Organizational: strategic planning, evaluation and control systems Intangible Resources: †¢ Human: experience, capability, trust, managerial skills, speci? c practices and procedures †¢ Innovation/Creativity: technical and scienti? c skills, innovation capacity †¢ Reputation: brand name, quality, reliability, fairness Organizational Capabilities: †¢ Competencies or skills ? ms use to turn inputs into outputs †¢ Capacity to combine tangible and intangible resources to achieve a desired goal Collins & Porras Main Claim: Successful companies have a clear vision made up from a core ideology and an envisioned future that motivate employees and guide decision-making. Core Ideology: guides, inspires and makes work meaningful for employees. †¢ Purpose: soul of and reason why an organization exists; idealistic motivations †¢ Values: strong beliefs about what is most important Envisioned Future: †¢ BHAGs: clear, compelling goals to engage and energize; they should contain a measurable objective, be dif? cult but not impossible, and achievable in a long-term period (10-30 years) †¢ Vivid description: paints an exciting picture of the future (what’s it going to be like? BHAG types: †¢ Qualitative and quantitative for attainable targets †¢ David vs Goliath for a common enemy goal †¢ Emulation of role models for up-and-coming organizations †¢ Internal transformations for large, established organizations Other Stuff Underlying Assumptions: they form the basis of our beliefs and reasoning; they are the link between the claim and the evidence (they explain the relevancy of evidence to the claim). †¢ Reality: beliefs about how things and events work †¢ Value: ideals, standards of right and wrong and how things ought to be PACCEs: alwa ys put an article through these ? ve concepts. †¢ Persuasive language †¢ Assumptions and values (beliefs that affect how the author sees the world) †¢ Claim (the broader issue, the thesis the author wants you to accept) †¢ Causal logic (claims regarding cause and effect) †¢ Evidence (SCRAAP: is it suf? cient, clear, authoritative, accurate, precise, representative? )

Newspapers and Books Are Outdated Essay

As we move into the twenty- first century an increasing number of people are relying on new forms of technology. A possible consequence of this is that traditional media such as books and newspapers are not just less popular but are considered by some to be outdated. Personally, I disagree with this point of view. The principal reason why some people take this view is fairly clear in the case of newspapers. It is generally much easier and quicker to discover what is happening in the world from the internet or the television than from a newspaper. If you use Google or another search engine or simply switch on the television, you can instantly get the latest news bulletin. A newspaper, by contrast, is out of date the moment it is published because it contains yesterday’s news. It is perhaps less obvious why books are said to be out of fashion. One possibility is that fewer people choose to read for pleasure nowadays because they prefer the instant gratification and thrills of modern technology. There is less effort involved in enjoying a 3D movie or playing a computer game than in turning the pages of a book. My own view and conclusion is that books and newspapers will never go completely out of fashion or become redundant. The reason for this is that they serve basic human needs. I believe that people will always want to read about the news and escape into the imaginary worlds of great novels. However, books and newspapers may need to change to meet the new demands of twenty-first century consumers. We can already see this happening with the arrival of the audio-book and the various free newspaper internet sites.

Explore the potential problems and issues that an organization would Essay

Explore the potential problems and issues that an organization would need to consider when re-sourcing requirements back to thei - Essay Example In recent years however, the benefits of outsourcing have decreased due to increasing costs of production in Asia, long-lead times, poor communication with Asian countries, large quantities for minimum orders, as well as poor quality of products (Green, 2013). Due to these issues, outsourcing countries have made attempts to re-source their production back to their home countries. Undoubtedly, major challenges are foreseen in on-shoring or re-sourcing, not the least of which involves loss of profits, which to any business is always problematic (Green, 2013). Still, businesses have gradually initiated efforts to re-source their production to their home countries mostly because they believe it would be the better option for them in the long run. This paper shall now explore the potential problems and issues than an organization would need to consider when re-sourcing requirements back to their home country and how these potential problems might be addressed or mitigated by the procureme nt function. Body There are different problems which have and will likely emerge for businesses seeking to re-source or in-source their production processes. ... This would imply the importance of some elements of IT skill in the related area, alongside an effective population having the right attitude to flourish in careers related to IT (Williams, 2012). The location need not be in the cities or metropolitan areas, but an area which is still big enough to support the logistics of its production processes. The chosen area must also be low-cost (Qu, et.al., 2010). In general, areas which are the most efficient sources of modern technology have become very expensive areas to reside in; as such, wages for these areas are also expectantly higher than other areas. Under these conditions, it would be difficult for the businesses seeking to establish new re-sourcing areas to achieve profitability without having to sacrifice either the availability of the best technology or the lower wages of the employees (Hirscheim, 2000). The importance of securing an educational system which is responsive to the needs of the industry is also a challenge for thes e businesses. A significant decrease in IT graduates has been observed in the past decade and some areas have even eliminated IT education from their curriculum. The challenge for these corporations would be to revive the enthusiasm of the young population in order to be more responsive to the needs of these businesses and to work out technology issues (Williams, 2012). General Motors has recently considered relevant moves in order to secure insourcing of elements of its production process, mostly bringing back work to Austin, Texas (Thibodeau, 2012). Its insourcing move was however very much challenged with the limited relevant skills needed from its new employees

Company Review Case Study Example | Topics and Well Written Essays - 4250 words

Company Review - Case Study Example Change management process content is drawn from sociology, psychology, business administration, systems engineering, economics, industrial engineering and study of human and organisational behaviour. The changing process is called "unfreezing, changing and defreezing" based on http://home.att.net/nickols/change.htm Oticon has employed models like 'Problem solving and problem finding' depending on the principle that change management, always mirrors the managing mindset and in this case, it was the mindset of only one person, Kolind. He has drawn from all skills, including political, analytical, people, business and system skills. There are four basic Change Management strategies (given below) regularly employed in a situation like Oticon, and it shows the capability of Kolind that he could use all of them with complete success: 4. Environmental - adaptive and this reiterates that people are environmentally adaptive to new situations, however distasteful they might look at first glance, people would go to a great extent to adapt themselves to new situations, which brings us to memories of evolution theory, where Darwin said adaptation to new situation is the key of human existence on earth and it all goes to prove the immense adaptation power inherent in humans. Kolind adapted Professor Albert Mehrabian's Communication Model that argues for face-to-face conversation. According to this Model, there is no better way of getting substantial change introduced into a company other than actually talking and discussing, valuing, assessing the situation with the employees and superiors or managers. Kolind has reduced all paper work, introduced stand coffee bars where staff could any time assemble and discuss matters and on the whole, encouraged discussions and more discussions in Oticon. Looking at the results, it is definite that this model has paid off by creating immense profit, 100% turnover and as many as fifteen discoveries and innovations. Another model that has inspired the revolution in Oticon is Ken Blanchard's Gung Ho model. Gung Ho mainly talks about inspiring and motivating employees at all levels and taking them with the fast evolving organisation. Kolind had not left a single employee behind. He has cajoled them, lulled, encouraged and even threatened them to fall into line with him in broadening the horizons of the company and obviously he had been

Business incubation programs in Essay Example | Topics and Well Written Essays - 6500 words

Business incubation programs in - Essay Example The research methods details the two phases of the proposed research, the research design that will be followed, its rationale, and also identifies the research paradigm. The section on research instruments gives even greater details of precisely how the two instruments will be used and also their justification for doing so. In the literature review, the writer reviews what business incubators are, their types and development, the need for them and their effectiveness. The section on incubators in Saudi Arabia then focuses on existing and planned incubators and technology parks in the kingdom, a briefing of their history, and discusses what potential they have. A more detailed example is given of the BADIR-ICT programme for technology incubation. The situation in Saudi Arabia is then contrasted with other programmes worldwide, and similarities are drawn with those that are regionally closer in terms of the challenges posed to incubators in developing countries. The following section then overviews some of the best practices so as to identify them. Finally, the section on wider perspective refocuses on the government side of business incubation programmes, and puts these in the context of the overall system in which they operate. The process of business incubation is a dynamic one for the purpose of developing business enterprises, and to make them financially viable for when they have to leave, usually within two or three years. Incubators nurture new firms by helping them to survive and develop during their start-up period because it is during this time that they are most vulnerable and can therefore take advantage of assistance given to them. This could be in the form of managerial, administrative, financial or legal assistance for example, and in the case of technology based incubators in particular, in the form of technological assistance. The types of facilities offered in incubators usually include shared offices, equipment, etc. The leases are also

Discuss about emotional intelligence Essay Example | Topics and Well Written Essays - 500 words

Discuss about emotional intelligence - Essay Example icity disclosed in the article entitled â€Å"What Makes a Leader?† that a high degree of emotional intelligence is significantly linked to effective leadership in terms of exemplifying qualities or five components such as â€Å"self-awareness, self-regulation, motivation, empathy, and social skill† (Goleman, 1998, p. 136). In the article, Goleman (1998) conducted studies that aimed to evaluate the specific capabilities that actually emerge as the predominant variable that singles out exemplary effective leaders. After categorizing the capabilities into technical skills, cognitive abilities, and possessing emotional intelligence, the results have revealed that leaders that are high in emotional intelligence are deemed most effective. Findings also apparently link emotional intelligence to outstanding performance, in conjunction to exemplary leadership. The five components of emotional intelligence clearly establish how possessing these traits make an ordinary leader extraordinary. Self-awareness, for instance, was defined as â€Å"the ability to recognize and understand†¦moods, emotions, and drives, as well as their effect on others† (Goleman, 1998, p. 137). Effective leaders were deemed to be honest of their own capabilities and those of others. Their abilities encompass being able to admit failures; yet possessing resiliency and the ability to maintain an optimistic stance. The other component of emotional intelligence, self-regulation, shows its direct influence to effective leadership in terms of â€Å"the ability to control or redirect disruptive impulses and moods† (Goleman, 1998, p. 136). This component likewise manifests the leaders’ ability â€Å"to think before acting† (Goleman, 1998, p. 136). There is much rationalizing done prior to decision-making. Effective leaders are good motivators; as well as they are driven by factors beyond satisfying physiological needs. As a sensitive and discerning person, a leader is able to assess the needs and drives

Human Resource Management Essay Example | Topics and Well Written Essays - 4000 words - 3

Human Resource Management - Essay Example it is responsible for the development of people, the most vital element in identifying a strategic plan for future use and improving the operation of any organization. From my experience and reading, an HR specialist is only as good as his knowledge of people. For this reason I have seen many HR managers in some large companies who have attained at least a master’s degree. This level of qualification is important to HRM. I remember when the employment of the company was handled by the owner of company himself. The performance of organization at that time was very poor. Later on, a manager who specializes in Human Resource Management came along and the performance of all the departments improved. To sum up, all organizational departments depend on HRM to some extent and HRM skills becomes a main support of any organization. Collaborative work between HR and line managers is necessary but it is better to give each manager a specific function. Overlapping of function and powers may cause serious internal threats to an organization. Clear delineation of roles would lead to fewer objections that could work for the benefit of both workers and staff. Some of the external factors that affect Human Resource Management include economic factors surrounding the organization as well as the economic situation in the country. However, more important than economics is the education of the workforce because having qualified personnel assumes that each hired person has achieved education which qualifies him or her in that position. On the other hand, internal factors include the financial situation of the company which dictates to some extent its hiring limits compared to the marginal productivity of a person. Logistical support from senior management of the company also plays a key role as they must have smooth interpersonal skills with both clients and employees. Lastly, personal factors, which includes the satisfaction of the employee with his or her work along with the

Social psychology Criminal Justice Systems Essay

Social psychology Criminal Justice Systems - Essay Example This implies that for the errands of moderate complication e.g. EWT, performances augments with stress till an optimal point is attained where it begins to decline (Bell & Jones, 1994). According to Bartlett theory, recall/memory is subject to individual interpretation dependent on our cultural or learnt norms plus values i.e. the manner in which individuals make sense of world in which we live (Loftus, 1996). This is the concentration by an eyewitness on the weapon in particular to the omission of additional details of an offence. Where a weapon is involved in a crime, it is common for the witness to correctly describe a weapon in detail rather than the individual holding it (Ross, Read & Toglia, 1994). Cases which have eyewitness testimony have a higher probability of producing convictions (Visher, 1987). Jurors are doubtful of the eyewitnesses with low memory regarding details whereas they might be more accurate owing to the fact that they were concentrating on the face of the culprit instead (Wells & Leippe, 1988). Mutually, incorrect and correct eyewitnesses are trusted eighty percent of the time (Wells et al., 1979). All these shows the influence attached to persuasive eyewitness. According to Stambor (2006), "of the... 78% were wrongful convictions based on eyewitness misidentification." Eyewitnesses tend to be more confident as opposed to being accurate and this influences jurors who in turn trust them. This shows that eyes can be deceiving. Strong emotions, expectations, current knowledge and beliefs affect memories. Evocative questioning incorporates deceptive information into the memory. It is not possible to distinguish real memories from the force memories. All these can be attributed to misinformation effect. The error can be reduced by (1) training the police interviewers. Research has shown that cognitive interview after spontaneous recollections augments information by fifty percent without raising the fake memory rate. (2) Reducing fake lineup identifications. This can be achieved by eliminating composites and arrays, paying attention to the identification time, using sequential lineup, prohibiting post-identification feedback, using blind testing processes with neutral and scripted questions and reminding a witness of the fact that the suspect might not be included in the lineup. (3) Educating the jurors. What other factors influence juror judgments Defendant's characteristics The characteristics of the defendant are in terms of resemblance to the juror (e.g. same language, political beliefs and expectations of conventional conduct), and the physical attractiveness. Despite the fact that juror do not disregard the "facts" of a particular case whilst deliberating, in case the evidence turns out to be lacking or ambiguous, there is a high probability for them to allow personality character of the defendant to persuade their decisions. According to research on influence of similarities of a defendant to a jury by Mazzella and Feingold (1994), "Mock-jurors punished white

Professional relationships with children Essay Example for Free

Professional relationships with children Essay Describe how to establish respectful, professional relationships with adults. The support which you will need to give other adults will be on several levels which can be remembered with the acronym PIPE. Practical: you may be working with others who are unfamiliar with the classroom or school surroundings who need help or advice finding equipment or resources. Informative: you may need to give support to people who may not have information about a particular situation, or you may be asked to prepare or write reports on specific students. Professional: you may need to support or help others with things such as planning or you may be asked if others can observe you while working with students. Emotional: it is important to support others through day-to-day events by keeping a sense of humour. The main elements to building relationships with children and adults in any situation are if others are comfortable in your company as they will be more likely to communicate effectively. If people don’t get along or feel uneasy around each other they tend to avoid each other whenever possible and so relationships don’t develop. Positive relationships don’t happen by chance they need to be thought about and ways to develop them need to be considered. The importance of adult relationships as role models for Children and Young People. When working as a professional adult with children and young people you need to remember that you should be a positive role model for the students. This means you have to show them how to relate to and communicate with others at all times through your interactions and relationships with other adults and students, it is also important that they see you behaving professionally and appropriately while in school. You build relationships with other people in school on a daily basis in numerous ways. Children and young people will always respond to positive communication and relationships from adults, this will help them want to be in school and learn more. In some cases parents  may not always agree with the schools ethos, this shouldnt be seen as a negative thing, this should be seen as an opportunity for the school and parents to talk and discuss what they believe is est for the student/s. Task 2 – Know how to communicate with children, young people and adults. How communication with children and young people differs across different age ranges and stages of development. Communication can be broken down into 4 different sub categories: Verbal, non-verbal, formal and informal. Depending on age children and young people will require different levels of attention when communicating. Younger children may need more reassurance especially if they have only just started school, which may result in them need more physical contact. As children grow up and become more mature they may need more help when talking through issues or reflecting on their thoughts. You need to remember to adapt vocabulary used and consider repeating what you have said when speaking with younger children to make sure they understand what you have talked about. You need to act more sensitively towards children who have communication difficulties, such as partial hearing, as they will need to take their time and feel comfortable when speaking. Some children may not be nervous when speaking so you will need to change the way in which you communicate to make sure that it suits their individual needs. If they have a speech disorder like a stammer or tourettes which can make it difficult for them, you need to allow them to take their time and not rush them. It is also important to try and not fill in words for them or guess what they are trying to say as this could add to their nervousness and may make their speech disorder worse or make them lose confidence in themselves. Additional training is a good thing to consider to help you be able to communicate effectively with the students. In some cases when children have special educational needs you may have to have additional equipment in order to communicate with each other such as hearing aids and microphones. The main differences between communicating with adults and communicating with children and young people. There can be many similarities when communicating with adults, children and young people, such as always remembering to maintain eye contact, responding to what they have said and treating them with respect. However when communicating with children and young people you also need to think about the relationship with their parent/carer and what that means in a school context. No matter how well you get on with the person you must always remember that they need to see you in a professional way and that your relationship with them will always need to be that way when in school. Whenever you communicate with children and young people you need to make sure your very clear in what you say. They rely on teachers to communicate clearly to them what is expected of them, so that they can communicate well for themselves. You should not use over complicated language which could confuse them or long lists of instructions which can make things difficult for them to grasp. As adults, you need to show children and young people how to get along and communicate with each other positively. You also need to show behaviour that you expect from them. If you can show the students that you value and respect others around you they are more likely to show the same behaviour towards adults and other students. Children copy the adult behaviour around them from an early age regardless of if its positive or negative behaviour being exhibited. By showing respect for each other when communicating with adults or children this will help young children learn and grow up with positive communication skills.

Transhumanism: Societal Revolution

Transhumanism: Societal Revolution   Krishtina Amatya This report will consider the ways transhumanism will revolutionize society whether that be via cyborg integration, life extension, or the singularity, and how ethics dictates a lot of what happens in scientific fields of research. Technology such as prosthetic limbs, telomerase expression and CRISPR-Cas9 will be explored and discussed, as well as the morality behind the advancements of biotechnology and what it could mean in terms of classism. This research was supported by Dekkel Simmons and Andre Mostert, Centre for Innovation Management and Enterprise, University of East London. Society is constantly changing with the inventions of new technologies that impact the way humans interact with each other and communicate, as well as how they go about their daily lives. Transhumanist theory dictates that the only way for the human race to evolve and move on from our current societal state is by transforming the human condition so much so as to create an era of post-humans; beings whose basic vital capacities exceed those of present humans by so much that they can no longer be classified as humans by current standards. [DS1]This report is going to delve into future of transhumanism (H+) such as its effects on biotechnology, life extension, and the introduction of the singularity. This report is based off of only secondary data; methods of obtaining this data includes critiquing texts, piecing through events/incidents, using documents such as online journals and articles, and analysing official data in order to draw conclusions. This means that there is no need for a research budget as no primary data needs to be collected.[DS2] The first known use of the term Singularity in this context was by John von Neumann in 1958; when speaking with Stanislaw Ulam they made note of how the progress of technology was accelerating, constantly changing human life (Dvorsky, 2010). Now, nearly 60 years later, this is even more apparent and relevant in day-to-day life; the majority of people carry smartphones in their pockets all day, thinking it impossible to leave the house without them. However, the concept of the singularity itself is heavily disputed between technological luminaries and is considered controversial when it comes to its plausibility. Professor of Psychology at Harvard, Steven Pinker, does not believe the singularity will ever occur, stating that there is no reason to even believe such an event should take place (Pinker, 2008), whereas Vernor Vinge, Professor of Mathematics at San Diego State University, believes that the singularity will occur soon, before the year 2030, and that once it does, itll be the rise of humankind (Vinge, 1993). Whilst it is interesting to read discussions on others views on the singularity, it is important to approach it from an unbiased frame of reference; its practicality must be considered as well as the current advances that are being made in that area of study and the directions theyre going. Current evidence in favour of the singularity includes a woman, unable to use her arms and legs, who is able to control a prosthetic arm with just her mind via two chips being implanted directly onto the neurons in her brain (Stibel, 2015). This shows how if a woman who is unable to move herself can move another object, surely someday humans themselves will be able to merge with technology and AI in order to become post humans, triggering the start of what is currently known as the singularity. The process of developing the idea that humans will one day be able to merge with computers is already underway. Although the ability to implant chips into ones brain is a risky and arduous one, as it does involve intricate brain surgery, there are currently many brainwave sensors being developed that can be used outside of the skull; helmets that allow you to interact with and manipulate virtual reality in video games, sleep monitoring headbands, and caps that measure the alertness of a driver. These inventions could lead to things like implantable nanochips that would give humans access to centuries worth of data. At the moment, however, the human beings are perhaps slowly edging towards becoming cyborgs what with about 59,000 people having received some type of neurological prosthetics since 2002 such as eye glasses, cochlear implants, pace makers, heart valves, and artificial limbs (University of Adelaide, 2016). ­ Alongside the medical benefits of humans slowly turning into cyborgs comes the possible consequences of such technology. The divide between the rich and the poor could substantially increase as those with more money would easily enhance their personal attributes to their hearts desires as a more advanced form of plastic surgery whilst those without money continue to suffer from plague and hunger. Another consequence would be the inevitable use within the military in order to engineer super-soldiers with faster reflexes, better accuracy, and improved resistance to fatigue and hunger. Although this type of soldier seems ideal, theres nothing stopping these soldiers from turning on their creators who have, in turn, become their inferiors. (Mizrach, 2001) The main argument against cyborg technology is the potential risk towards human health and safety in regards to the actual merging of human and machine. For example, although there are high hopes when it comes to implanting nanochips into the brain, many people doubt that this will be possible due to the human nervous systems inability to regenerate so will most likely not be able to accept the chip within its system (Mizrach, 2001). It is also plausible to question whether the human body will even accept the chip and whether itll have any adverse reactions to it. There have been many times when this has been the case such as during the 1960s when pregnant mothers were given thalidomide in order to treat morning sickness. This resulted in the babies being born with multiple limb deformities (Cullen, 1964). Although this is an extreme case of the human body reacting with technology, it still calls into question the safety of modern technology. One of the main goals of the transhumanist movement is the ability to acquire superlongevity. There are currently many different theories regarding the means in which this is to be achieved however well-known theories include anti-aging drugs, stem cell research, and gene therapy. An example of life extension through anti-aging drugs is the possibility of human endothelial cell life extension by using telomerase expression. Expression of the catalytic component of human telomerase, human telomerase reverse transcriptase (hTERT), extends the life span of human fibroblasts and retinal pigment epithelial cells beyond senescence (loss of a cells power of division and growth) without causing neoplastic transformation (Yang, et al., 1999). Stem cells aid in the quest for immortality as they can either replicate or differentiate into many cell types. This is useful to replace dead cells, repair damaged organs/cells, regenerate and renew biological functions, and to rejuvenate cells by making them healthier and younger (Cell Malaysia, 2012). However, the use of stem cells has been met with controversy as the main source of stem cells is via human embryos. Many people disagree with the use of embryonic stem cells as it forces them into an ethical dilemma: whether to value the person who is using the stems in comparison to the belief that the embryo itself is also a human; that the embryos life must also be respected (EuroStemCell, 2015). Gene therapy is the delivery of nucleic acid polymers into a patients cells in the form of a drug to treat disease. A renowned type of gene therapy known as CRISPR-Cas9 has been considered when it comes to life extension as the Cas9 component of the CRISPR (clustered regularly interspaced short palindromic repeats) is a protein that is able to modify DNA. Once CRISPR has been perfected, old cells may never age again as the CRISPR technology allows for scientists to reprogram cellular DNA in order to get rid of unfavourable genetic changes (Faloon, et al., 2016). This report has considered the ways transhumanism will revolutionize society whether that be via cyborg integration, life extension, or the singularity, and how ethics does dictate a lot of what happens in scientific fields of research. Technology such as prosthetic limbs, telomerase expression and CRISPR-Cas9 have all been explored and mentioned and discussed, as well as the morality behind the advancements of biotechnology and what it could mean in terms of classism. Transhumanism (H+): an intellectual movement that aims to transform humanity by developing and using sophisticated technology that will be widely available in order to enhance human intellectual, physical, and psychological capabilities. The Singularity: the hypothesis that the invention of artificial superintelligence will trigger runaway technological growth, resulting in drastic changes to human civilization. Biotechnology: technology that is developed according to cellular and biomolecular processes that helps to improve the health of the planet and peoples lives. Cyborg: a hypothetical person whose physical abilities are advanced beyond normal human capabilities by mechanical elements built into the body. Life Extension: the study of slowing down/reversing the processes of aging to extend the average and maximum lifespan. References Cell Malaysia, 2012. How adult stem cell therapy do the reverse/anti aging ?, s.l.: Youtube. Cullen, J. F., 1964. OCULAR DEFECTS IN THALIDOMIDE BABIES. British Journal of Ophthalmology, March, 48(3), pp. 151-153. Dvorsky, G. P., 2010. Theres More to Singularity Studies Than Kurzweil. [Online] Available at: http://ieet.org/index.php/IEET/print/4168[Accessed 03 September 2016]. EuroStemCell, 2015. Embryonic stem cell research: an ethical dilemma. [Online] Available at: http://www.eurostemcell.org/factsheet/embyronic-stem-cell-research-ethical-dilemma[Accessed 7 September 2016]. Faloon, W., Fahy, G. M. Church, G., 2016. Age-Reversal Research at Harvard Medical School. [Online] Available at: http://www.lifeextension.com/Magazine/2016/7/Age-Reversal-Research-at-Harvard-Medical-School/Page-01[Accessed 7 September 2016]. Mizrach, S., 2001. Should there be a limit placed on the integration of humans and computers and electronic technology?, s.l.: s.n. Pinker, S., 2008. Tech Luminaries Address Singularity [Interview] (1 June 2008). Stibel, J., 2015. The Coming Merge of Human and Machine Intelligence, s.l.: s.n. University of Adelaide, 2016. Cyborgs closer to becoming a reality of human evolution, s.l.: s.n. Vinge, V., 1993. The Coming Technological Singularity: How to Survive in the Post-Human Era, s.l.: s.n. Yang, J. et al., 1999. Human Endothelial Cell Life Extension by Telomerase Expression. The Journal of Biological Chemistry, 10 September, 274(37), p. 26141-26148.

New Ice Cream Product Launch Action Plan

New Ice Cream Product Launch Action Plan A comprehensive action plan to launch a new product in the Dessert segment, a delicious Ice-Cream called Delice Executive summary The essence of this comprehensive action plan broadly reflects the present market scenario. Its competition level, a brief insight about our product, its distribution channel. And of course a strategic planning that will certainly reflect business portfolio and functional plan forms a vital part of this report. Our marketing plan is for our new product launch, in the dessert segment. A delicious, Ice-cream which we have named Delice. We have also discussed its marketing mix to make it look unique from conventional market offer. Hence translating the marketing mix into action we are able to launch this product successfully. This action plan also define a systematic approach to get a good market share with high sales and profit, by strong promotional program and using effective tools like advertisement and product campaign like road campaign, free distribution in the shopping mall as a sample and through strong poster in retail shops etc. The market is dynamic, and therefore problems and obstacle are there, it therefore become compulsion to discus the issues related with this launch as well. Introduction: Nowadays, the demand for better living and a better life style is a core to our product. The consumer is always looking for new and delicious products, and big market giants are always coming up with products to cater the need of their customer. Amidst this rat race for a want of a healthier life and a pocket the benefit by taking care of good taste bud, we are coming up with an extremely delicious Ice-cream Delice at a very affordable price, in the existing market where the price are soaring in this food business. With the budget of  £1 million, I have also planned where this amounts is to be allocated, and in what proportion respectively. According to the latest market trend, even local ice-cream is selling like hot cakes. ACTION PLAN Action Steps What Will Be Done? Responsibilities Who Will Do It? Timeline By When? (Day/Month) Resources Resources Available Resources Needed (financial, human, political other) Potential Barriers What individuals or organizations might resist? How? Communications Plan Who is involved? What methods? How often? Step 1: Analyse the market Survey team 01/09 A. survey team/Finance B. information data of ice-cream shop and sales A. Locals B. Not letting the survey team do the work Planning team Phone, emails, etc everyday Step 2: collecting data Survey team 15/09 A. survey team/Finance B. information data of ice-cream shop and sales A. shop owners B. not providing the info Planning team Phone, emails, etc everyday Step 3: Advertisement Advertisement team 01/10 A. Ads team/Finance B. Place and permission A. shop owners, TV channels B. permission Ads team Phone, emails, etc everyday Step 4: Launching of the products 15/10 A. The whole company B. Political support, etc A. Rival company B. Putting barriers, etc Directors, Managers etc Personal visit, phone , emails, etc I make sure that any ice-cream product of successful when presented along with marketing strategy market I need to market segments. These targeted customer segments that I had my ice cream consumers product. Despite the fact that my ice-cream products can be directed to a single, all of them, and my market research analysis showed that most people age of me between 5 and 20 of some-not-to-to-eat some ice cream. Ice-cream Product Marketing will be on my blocks: -For families with children-as that of ice-cream after being always should be during such as food Ministry dessert, it is during such as food for children after completion of believes. Families with kids as it is taken or eaten after diner it is a good treat for the kids and the children, desserts also plays an important role as bit o digestion Families- A family without kids are good, because u get to see the adult as kids, as they lick ice- cream and it always brings out the kids in adults. Teenagers these would be in the age group 7 to 20. Launching of my successfully ice-cream product price, I will be no need of the Budget. My target to monitor the budget will be for it to my producer and marketing strategy. This is the only way would be about the product can be started investigation in the best of luck market opened. In the budget for my new menu d Or ice-cream products will be marketing mix 1 million pounds being five major elements that are as marketing strategy for the Delice. These are based on the Delice is to achieve the target. Are these five elements, sometimes five passed through the, are: -price -place -promotion -product -period price In that it is necessary to stop an appropriate price of 62 my ice cream. The sale price of that is my ice cream, medicine is that the user to a drug bought a large amount in the price of the product is good taste the standard. Price of ice cream product for me is being determined in the low income and business behavior than is part of the Delice company but I will determine my ice cream product of  £2.75 price of local health charter of 500 ml ice cream. I selected because the price is as part of the price of the Delice price effect of a strategy. Due to the Delice in the launch of ice cream market, as Cadbury, Hagen Dazs, etc. But I started to use sliding calculation is the price. As a new flavour carte my product, or the desire of people can try and the tincture free if it is, it means that consumers will be ready to pay the price of which the government claims product ice cream. My research market analysis I told people that I tried in 3900, he said that my questionnaires spent on average 1 pound a time on four pounds ice cream. I know that the price of my ice cream product Hanguraja inherits and suitable for the price PLACE For my ice cream medicine are low income in the areas of all good and links or restaurant speeding lunch were present. It is also in selling to the United States and European countries. From the ice cream factory Delice police special attention in missing, ice cream product England ended around the rest of the division and Britain. In 8300 the trucks of ice cream which products to low income in the areas of the motorway. This easily, if ice cream in England is distributed in Scotland and Wales, while on a truck In Ireland of ferry. However, if my product foreign selling, which will be imported, the import of expenses and pay taxes to export. My ice cream from medicine could also be sold directly to the internet user to the Delice or from the user a Super market. The ice cream items to come straight from the doors frozen are a machine. Like the Delice a delivery service, which will be small straight customer, a large delivery and service provided in the wholesale sellers and retailers . As per my market research sample that most of my people for regular use of the questionnaire on their home shopping tesco. I am therefore Tells that this is a good step. My ice cream products sold in tesco Store, as that tesco is that UK. The. Most of supermarket chain and therefore more people in comparison shop tesco of any other reserves. PROMOTION Ice cream for the promotion of my product should be recognised in the market and I will be successful in to carry out and pursue with some heavy advertising and promotion. This is because when I started product is in direct will be converted into making market and it should be the sale. BRANDING. Already including a Delice of the brand name in the ice cream market, so It is in recognition of excellence for the Delice of ice-cream as its leading in ice cream brand. Delice of the brand name is being very useful for me ice cream products, as my products produced by the Delice. This is my product gives a head start when he is in the market has been initiated. This is because, it will be given recognition to the brand name and consumers with Delice-that they can purchase with my ice cream product was because of this fact is that it was produced by the Delice. Ice cream also my part d Or range of products, it proves, because as a benefit that consumers can avail of Anand, which already eat d Or want to have to try to ice cream of new flavour was introduced. Has been established. So My ice cream brand name product may prove useful for my product. As I found that my Market Research Analysis, a very large number of people on the Delice I preferred Ice Cream of objection to any other b rand. I have decided to use the media to advertise their product mix. I am used to mix of Media in more detail has been stated below. Television Advertisement The Delice already advertise their ice-cream Tea. V. Products on, and also from that of or D category are also its advertising. So I have decided that, limited budget because of the Delice to have this product will be submitted to the proper bridle on a new knowledge about the total fund for the already existing d Or from advertising. It will be very good instead of creating a new advertisement for the new taste, as a large amount that this will start. That will be advertising a slot in a time between the children of programmes in the afternoon and in any films or plain in the evening soap night and my market research according to analysis, the specimen to meet the people for that I have asked my questionnaire said that they had seen that they advertised on buying V. ice-cream to encourage them for therefore for the purchase of products. Magazine. Delice my ice cream in product will be advertised weekly/monthly food magazines, because it can prove to be about if the food of reading-title magazine. In as an additional bonus, to attract the additional for readers to buy ice cream, I can be a place was on some of food-cuisine day. May be made desserts that is using my ice-cream products. It is perhaps just to encourage the, go out and buy ice cream that if they want to make dessert. Posters- I also produce posters to advertise for ice cream. The consumers of these products it agrees to the objective to purchase their products through attractive pictures of the use of ice cream, and some basic simple words to congratulate the picture. These many times can prove very effective cinema Cinema from the place will be fully WBHRC ice cream, as the people that love and joy whilst eating ice cream are watching a film. If advertising is also come, beginning on screen film on the people watching adverts would be encouraged to buy the cream of a film next time, when they are coming. Radio This is a good place for me that would extend my ice cream product because it has proved that most a 15-24 years of age to hear the people of commercial radio. It is good for my ice-cream products most because he is believed to be fit into my part market. Therefore, advertising on radio I capital by my ice-cream disease-carrier products should be considered in the market is my part. Billboards Advertising my ice cream products will be a full billboard manner to get the attention of the people, my ice cream products will be advertised on billboard in shopping centres are busy. I would not have this because many people in shopping centres more people will therefore notice of my product advertising billboard. Period This product of ice cream is very popular because my ice cream products, this additional popular in the summer, when it is hot. While it is not sell as well as in the cold weather. So I would say my launch ice cream products in the summer will not, where ice-cream of a high demand. This high demand of ice-cream products make my firm in market place. As per my Market Research Analysis of ice cream is sold in the summer mostly, so My launch also suitable for my period ice cream product. I am Excise tax on products of my ice cream a marketing strategy. The film makers as a product of my Delice, is that in the Delice leading brand ice cream. Ice cream product part of my train on the Delice or D category, where they have a different types of different flavours. In my products from being a new knowledge-from the Fund or D category. This will be called taste D or to fly banana Division says. From this as a mix of original pink-red fruits, chocolate and vanilla ice cream with fly a ripple through the ice-cream is going on. In packing my ice cream products from d Or very similar to existing would be to d Or products are available. Only one change in colour will be the packaging. Ice cream is going to be cut in will understand, where ice-cream and will be anti protectionist through the bath is visible. The ice cream will cover the bath of the picture as it should see how that when crib is opened. The Gold will cover rim and around it as the existing d or from ice cream product. The Unique Selling Point (USP) will be in my ice-cream product fact is that it is produced by Delice and Part D or range. This is because, to d. can be advertised is ice cream or any high quality products, such as this is also an expensive image while at the cost is not all that is more. Below is a picture of an existing d Or from ice cream products; my ice cream products will be exactly the same view but only in a separate name of the colour and flavour. I am the picture of the revised so that it looks like my ice cream products will be how to view. SWOT analysis Strengths Weaknesses Opportunities Threats SWOT Analysis is to a measure that I can use their internal match strength and weaknesses of trade with the search of opportunities and outer environment which is in danger. Strengths The brand image of a Delice of ice cream brand name products. It is the new producer and ice cream at international level nationally, or good quality is known to the ice cream a good high quality product. These gives rise to unpredictable demand the demand of ice cream products should be unpredictable, particularly during the autumn and winter, to where the consumption of ice-cream is not very popular. Weakness Revised new product-because a lot of my new products, as it has been modified by just to be implemented by a new taste, it has not been tried. So Ice cream vote on the product is not known because this product has not been tried. I for to remove this test could be my products on a sample collected people and their views and ideas in the products. Any improvement or what needs to be modifications. It was made clear that more detail in fraternise Marketing clause in the place. Low market share in the market share of the Delice less; this can be no impact on the success of my new ice cream product, possibly as a result in a market outside the return. Opportunity The opportunities of market share in high-my products desire to be successful in the Delice of high market share of market need. Good marketing-I also take to ensure that my ice cream products from the start good advertising and marketing in the market so that consumers are aware of my product launch market. There are many ways that is what can I like this, above the Internet, billboards, television, radio, etc. Threats The threats of the competitors including walls, Delice ice cream has a number of competitors also, Nestle, Mars, and Hagen-Dazs. These company constantly introduce ice-cream ranging of different flavour and taste in the market. Because these company has already a brand image it is bit difficult to change peoples mind, therefore, I have to be aware of my competitors every time, and I change in prices of ready, advertising and products with my contestants have to compete. In price-ice cream, ice cream market many growers in a by-run very similar product from one another, it encourages companies to be on the price Happy-hour. So To compete with companies to start the price on the basis, as they feel that when consumers to see a uniform they are often not a purchase products at cheap rates, in fact considering the quality. Conclusion I have chosen the ice-cream product considering the interest of people and their taste of mouth bud. Because they need something additional after the food. And these dairy products or the desserts is such item that it can stretch to any group ranging from a five years children to eighty years old man. So the market segment is wide and big for such products. It has is own advantage and it own threats as well. As we have already discussed.

The Affect of Child Labor on the World Essay -- Essays Papers

The Affect of Child Labor on the World Introduction Child labor is a very hot topic in today’s world. The problems associated with child labor have always been a part of life but thanks to Globalization, everyone is now more aware of the child labor issues that exist. Whether an individual is in favor or against child labor the fact is that child labor affects everyone, because child labor affects the global economy. Children who work play a big role in the economy because they produce goods and are paid wages just like adults; they are an active participant of the work force. Child Labor Issues It is estimated that more than 200 million children across the globe between the ages of 5-17 work instead of going to school. And of these, 171 million work in hazardous conditions. Even though child labor was widespread during the eighteenth century it was not until the industrial revolution that society began to realize the seriousness of abuses on children that worked. In the past children generally worked alongside their families to help the family survive, but those conditions were not as severe as when children began working more than ten-hour days in factories and in adverse conditions like those seen during the industrial revolution. There are many other factors that cause child labor such as poverty, social values and cultural circumstances but they tend to be complex to understand. It can be said that child labor is more widely seen in developing and third world countries than that of developed. This is due in part to the poverty that the majority of these people liv e in, and then children are forced to work to help support the family. Asia has the highest number of children below the age of 15 that work wi... ...y with child labor. Conclusion Forturnatly, many organizations and individuals feel very strongly about protecting children and are trying to develop solutions to many of the problems associated with child labor and also to help protect the rights of children in the work place and in general. The International Labor Organization is an agency that is trying to develop a strategy to help prevent children form loosing their childhood and education by being forced to work. Other agencies such as UNICEF are protection agencies that advocate the protection of children’s rights. References Basu, Kaushik. Sep, 1999. Journal of Economic Literature, Vol. 37 No.3. American Economic Association. Children’s Rights. Oct. 2004 www.hrw.org/children/labor.htm Children in the Global Economy. Oct. 2004 www.aflcio.org/issuespolitics/globableconomy/children.cfm

George Orwells 1984 Essay -- George Orwell 1984 Nineteen Eighty-Four

George Orwell's 1984   Ã‚  Ã‚  Ã‚  Ã‚  War is Peace. Freedom is slavery. Ignorance is strength. These are the beliefs that the citizens of Oceania, in the novel titled 1984, written by George Orwell, live by. In this novel, Oceania, one of the three remaining world super powers, is a totalitarian, a society headed by 'Big Brother' and his regime, known as the ministries of Truth, Love, and Peace. A totalitarian government is defined as a government characterized by a political authority which exercises absolute and centralized control, and in which the state regulates every realm of life. This is the type of world that the citizens of Oceania must live in, ruled by fear and under force every day. The names of the different ministries for example, are quite ironic because the are actually the exact opposite of what they profess to be, the Ministry of Love torturing members of the party and so on. Historically, no such type of totalitarian society has ever been actually achieved. In the past, even though fascist and communist states have risen up and tried to achieve such a world, there has never been enough technology or a means by which a government could truly regulate every aspect of life, and thus there has been failure in every attempt at creating a truly totalitarian society. However, in this modern day, new technologies of every kind have made the possibility of such a society to arise a pending reality. Through things such as censorship of the media, new advances in spy technology, and the disintegration of the family in our world today, the world described by Orwell seems ever more a possibility. There are factors that exist in this book that pertain not only to the totalitarian regime of 1984, but apply directly to the democratic republic society in which United States citizens live today.   Ã‚  Ã‚  Ã‚  Ã‚  To begin with, the ability of governments to censor media in the world today is a primary factor in the ability of a totalitarian regime to arise. In the society of Oceania, all of the citizens? thoughts and beliefs are fed to them directly from the government. All of the information about production figures, current wars, and other current events all are filtered and approved by the government. The people do not hear or know anything that the government does not want them to know. In addition, the citizens of Oceania take what they hear as absolute truth, never ... ... Party members devalued it in Oceania. Although there do remain many strong family units throughout the world today, the increasing rate at which family units are disintegrating, democratic society or not, could aid in giving rise to a totalitarian power.   Ã‚  Ã‚  Ã‚  Ã‚  In sum, the possibility of a totalitarian regime, like the one of Big Brother in 1984, seems more possible today than it ever has before. Many factors add to the possibility of such a thing happening, such as the censorship of media, new technology, and the disintegration of the family unit. These factors abound in every society today, regardless of being a democracy. The United States in particular, regardless of being one of the strongest powers in the world and a democratic republic, is not immune to these problems that would give rise to a totalitarian government. In the end, to prevent a totalitarian government from arising, it all comes down to the voice of the people, and that they need to be strong, and not let the government take over the powers that are rightfully theirs BIBLIOGRAPHY 1)  Ã‚  Ã‚  Ã‚  Ã‚  Orwell, George. 1984. Harcourt Brace Javonovich, Inc., 1949. 2)  Ã‚  Ã‚  Ã‚  Ã‚  www.wordreference.com/definition/totalitarian.

Personality of Leader at the Workplace Essay

This paper is a critical discussion about the self-esteem of workers from the perspective of emotional intelligence through the psychoticism personality of leader in the workplace. Discussions are encircling the definition of self-esteem, emotional intelligence and psychoticism trait; impact; challenges and outlooks. In this new millennium, world is increasingly emphasized the development of human capital as a means of human resources in society, religion, race and nation. In fact, the development of human capital should be in line in the physical and material development of the country which is the rapid development is time to time. In the same tone, all employees in a workplace or organization are an entity of human resources should be an ideal capacity of human capital in terms of emotional intelligence in order to produce the quality of output. In short, the leader in the workplace should have a stable emotional intelligence for a good personality trait that can help create a fun work environment, thus increasing the level of employee self-esteem and motivation. However, if the leader was characterized by negative psychoticism trait, it was not only affects the emotion themselves, but also the emotional impact of workers and will be damage the quality of work. Obviously with this situation, the self-esteem among employees is to achieve their optimum level and thus can help achieve the percentage of success in realizing the vision and mission of the organization in particular and the country’s vision in general. The end of this paper will demonstrate the need for all leaders to have the emotional intelligence that is based on the strength of the ideal affective and personality as a catalytic force to help enhance employee self-esteem at the workplace. Key word: Self-esteem, Emotional Intelligence, Psychoticism Personality, Workplace Background Construction of a nation would have no meaning without the function and role of men as citizens to move the process of governance, administration, management, operation and control. The statement on the meaning of a country would not be complete without the combination of the functions of the elements of society and humanity. For a developed nation, it should be in line with the development of human capital in each of its citizens. Supposedly, determining factors of human capital is the main emphasis on knowledge and expertise among the people for creating a developed nation. Clearly, here, human capital or human resources are the most important entity in the organization compared with other sources that involve equipment, materials or procedures. As human beings, too, the human capital of first class is the main driver of the organization and determines success or failure of each vision and the mission of each organization. Human capital is the main man against the backdrop of diverse attitudes and behaviours that are centred on elements of cognitive (mind), affective (feeling) and psychomotor (physical). Along it, in the process of forming the personality, attitude and mentality, people are more heavily influenced by the belief system as a result of the sustained momentum of socialization experiences during her life since childhood. But at the same time, knowledge and expertise and the value entity of the factors are relevant to the variation in the determination of human attitudes and actions in the implementation of the treatment of personal responsibility, families, organizations, communities, religions, races and countries. In a similar vein, the human capital management should be in line with emotional and spiritual dimensions which is face of noble values and personality, nor translated into positive behaviour. In reality, the responsibility for managing human capital and the organization is not a relatively simple matter, especially if it is a multinational organization. The question would then arise whether a manager or a leader worthy to be a model in an effort to strengthening human capital through the trait of dynamic personality. Availability of many issues today have showed the existence of bias in the attitude of a leader of an organization that causes many problems exist between the leaders and the workers which is led to conflicts with the prolonged crisis that could eventually threaten the common aspirations. Similarly, humans created by the presence of important domains within the mind, emotions (soul) and physical. In a series of long, people with high in the minds and thoughts are usually admired by all and made n idol of the diversity of life strategies and the creation of a capability rocked environmental technology. The ability of the constant in the power of intelligent thought possible that the ability of other marginal triggered the empty spaces in a more profound nature and characteristics of emotion, soul and feelings. The gap exists between the mind and soul resulted in the progress of the past provides lessons for a thousand meanings, and refresh it back in the new rhythm and a new breath f or common sense to be appreciated for generations to come. Therefore, emotional intelligence or EQ in the present has start given special attention to the function and role in human life in order to improve the scenario the fact shortcomings, to see the country’s capacity to have a first-class citizen in every aspect. Thus, in this concept paper, the authors will highlight the discussion of the dimensions of psychoticism personality among leaders and the impact towards self-esteem employees through several elements in the emotional intelligence aspect. Stable personality in a person who assumed the leader to give a significant impact on the level of self-esteem workers also will affect the climate and working environment for the production of quality work that is more focused and based on ethical values and practices are in line with the personal universal human  and humanities. Strong personalities at the leaders will help the leaders in the governing of human capital more effectively and the objectives of the course will be easy to achieve it together. Purpose of Study The purpose of this study is to explore and discusses the influence of leader personality from the perspective of emotional intelligence (EQ) on employee self-esteem at workplace. This study was investigates too about the personality of leader which have a significant impact on the employee self-esteem and the way we discuss it is by the element of emotional intelligence aspect. Then we will see too how the psychoticism personality among leader will be impact to the employee self-esteem at the workplace. Conceptual of Self-esteem The appreciation or self is part of the elements in the concept of self-esteem where the judge is a part of you. In simple language, self-esteem also means that the extent of an individual is receiving, a love and respects them. Thus, self-esteem have close relationship with the extent of an individual is putting himself in a situation that feels that he is appreciated by others or not. In general, the availability of some models that is detailed in an effort to clarify questions about the aspects and causes the formation of high self-appreciation. Self-esteem has three main models of the affective model, a model of cognitive and sociological models. Self-esteem is also closely linked to elements of self-concept which exists in every individual human being when one sees himself through the subconscious mind self-concept is developed from childhood to become a significant element in the formation of self-esteem adulthood. Abraham Maslow put the needs of their own self-esteem at the fourth level in the hierarchy needs to be fulfilled human life after a level-lower level needs first obtained. The existence of some facts that show the problems arising between the leaders and employees in the workplace so that employees are not motivated and result in low self-esteem (Kenneth, 2010). The effect is also working to provide optimal cooperation in the organization and will eventually provide a better variety of problems including the problem of interpersonal and intrapersonal issues. Communication and interaction within the organization is loose because a variety of prejudices that complicates many of the jerks interfere with the main focus of the work. Its relationship to the discussion here is to explore the employee’s self-esteem from the perspective of emotional intelligence that exists in the personality of the leader. It is well to emphasize the importance of each leader has a strong emotional intelligence in personality as a leader to help enhance the employees self-esteem in the workplace. Conceptual of Emotional Intelligence (EQ) From the terminology of psychology, emotions, the same age with the duration of the ages in the discussion about the scope and review of various studies both in terms of function and importance, although not directly talk about the concept of emotional intelligence. Emotions are also seen as the main branch in the domain of human education and it also a peg which allows complete in every moment of human existence is more meaningful to the embroider of variations of breath feeling sad, happy, joy and calm in the heart. When the terms of the emotional intelligence starts to take place in results and scholarly writings and discussions about the needs assessment is as important as intellectual intelligence, the world has accepted the fact that for a man who managed the successful expression of true, not only requires the intellectual quotient but also the need for emotional intelligence elements arranged in various categories. Although all human beings are born has a heart and feelings, but not all dimensions of the heart is able to handle mold really is the nature of humanity in total. It is synonymous with the words of Plato’s expression of â€Å"emotion is only held by men, but not all people have the humanity†. When the emotional focus as an important element in human life, then was exist the term of emotional intelligence (EQ). Emotional intelligence is seen as a set of emotional and mental skills that help each individual to identify and understand their own feelings and the feelings of others. Emotional intelligence will be able to help improve the ability of each individual to control his. Emotions are the strong feelings in people (such as sadness, anger, etc. . According to Oxford Advanced Learners’ Dictionary (2000), there was state that emotion is a strong feeling, and contains a variety of feelings such as love, joy, hate, fear, jealousy, feelings of excitement and disturbance. The Oxford American Dictionary (1999) describes as feeling a strong emotion of the particular aspects of mental and instinct. According to Goleman (1995), em otional quotient (EQ) is the ability to monitor personal emotions and other emotions, to distinguish the good, and to use the information to help the mind and the actions of a person. In 1996, the Goleman said that emotional intelligence (EQ) is one’s ability to understand his own feelings and use them to make effective decisions in everyday life. Next is the opinion of Thorndike (1920), human emotional intelligence is related to the concept of social intelligence. Thorndike (1920) defines social intelligence as the human ability to understand and manage men, women and children to communicate effectively in human relations. He also has the emotional intelligence to categorize two main parts, namely interpersonal (emotional contact with others) and intrapersonal (emotional connection with the relationship with yourself). Emotional intelligence can also be interpreted as a kind of social intelligence is responsible for controlling one, and a range of emotions, to discriminate against these emotions and use the information to control thought and an action (Mayer et al. , 1993:433). Based of opinion Mayer et al. , (1990), the interpersonal and intrapersonal emotional intelligence is categorized into five major domains that recognize the self, emotional self-management, self-motivation, and empathy and handling relationships effectively. Empathy and handling relationships effectively are categorized in three others, while interpersonal intelligence is to know you; to manage emotions and motivate myself in that category is intrapersonal. In short, the discussion here also takes elements of emotional intelligence (EQ) as the base that serves as a perspective on the influence of leader personality on self-esteem of employees in the workplace. For that, a model of emotional intelligence (EQ) has been explored based on the Four Branch Model of Mayer ; Salovey (1990), which is namely: O Identifying Emotions O Using Emotions O Understanding Emotions O Managing Emotions Emotional Intelligence from the Islamic Perspective Emotions are really closely linked to human psychology. In the Qur’an, has been called more about human emotions as well as in the hadith of the Prophet. Revealed a range of emotions that includes positive and negative emotions was as a guide for the people and the teachings of Islam. Through the Islamic perspective, emotional intelligence is actually more to the process of cleansing the liver. Essential to maintain care not to foul and not damaged very much required in religion as a clean heart is the spiritual food for the Holy Spirit. With a good heart, it emerged that both the value of emotional intelligence. Heart will be dirty when people commit sin so that it became black and dark hearts. Damage to the human soul and conscience will eventually lead to personality, attitudes and negative behavior that is inconsistent with the nature of the purity of human beings. As a result, people who do not learn anything from his life is said to have been suffered blindness in her eyes, but also deaf ears not wanting to listen to the teachings of the good. Obviously here, the emotional intelligence is closely related to religious values. What’s more it is linked to the spiritual nature of spiritual intelligence. The position of spiritual intelligence actually is it on the high when people trying to maintain its relationship with God, while the intellectual and emotional intelligence will bring people to keep in touch with himself, other humans and the environment. Even God Almighty also says in Surah Ash-Shams (91:8-10), which means; â€Å"He inspired the soul of wickedness and piety, and lucky for the purified, loss for the muss. Consistent with this discussion paper, the question of emotional intelligence is important in terms of underlying the leader personality or character in the workplace that will be assumed can help enhance employee self-esteem. Conceptual of Personality Every human being has value and the pattern of her own personality. Personality, also known as general it can be construed as a symbol of the personali ty characteristics of individuals who bring different characteristics to other individual. Personality refers to an individual’s psychological development as a whole. Even the personality of an individual is also reflected by tendency to behave in a certain way. It was covering various aspects such as temperament, intelligence, sentiments, attitudes, interests, beliefs, ideals and values. According to Mahmood (1992), personality traits are available on an individual, such as thinking, acting, emotional, and perceived others to enable different from other people. The discovery of psychological researchers on personality characteristics found in humans is too many, for example, Allport (1937) who discovered the human personality trait of 17,953. Some of them such as locus of control, achievement motivation, authoritarianism, mechiavellisnisme and self-esteem are the personality characteristics that affect work behaviors (Ishak, 2004). The type of personality that exists in every individual human being is the nature and diversity is shown through various studies-trait of human personality. Allport (1937) view of human personality is the result of a combination of biology and environment, while the inherited characteristics are shaped by individual experience. In short personality is an organization that has the character, temperament, intellectual, physical, thinking, feeling and behavior. From an Islamic perspective, personality is defined as a ‘personality or character in general is’. Morals are divided into two types: praiseworthy character or moral misconduct (Shahabudin & Rohizani, 2002). Both types include a two-dimensional character of this same any outward or inward. The ostensible morality could be seen and measured from outside while the inner character is implicit in the liver, but it will eventually evolves through changes in behavior. For an ideal personality, Islam emphasizes the balance between body and soul and enhanced physical health with diet and lifestyle. Similarly here, the heart of souls in need of spiritual food, a practice as a servant to God by doing everything asked of God and leave all that forbidden and with the glory of the practice, the nature of a servant to remove the negative sense of pride that the behavior is manifested as a highly moral. Thus, Islam has stressed the importance of these two types of probation is appropriate to the nature of man’s creation by God that man was created from the spiritual and physical elements, and very closely linked. For the Muslims, the best character models are supposed to be an idol and an example is the character of the Prophet Muhammad as a Prophet sent by God to edify his people. As expressed by Saidatina Aisyah when asked about the Prophet’s morals, â€Å"his character was the Qur’an. † It is clear here, all aspects of lifestyle perfection of Islam are embodied and more taught by the Holy Qur’an and it is translated through the character of Prophet Muhammad for guidance and follow the final days of race. In this case, the interpretation placed on probation, either the inner or outer simultaneously and has a very clear relationship with the heart that the attitude of a man. Moral evil is caused by impurities in the human heart itself. This is consistent with what was spoken by the Prophet which is means; â€Å"In the cavity of the sons of Adam, there is a piece of meat. If the meat is good, then let all his body. If the meat is bad, then his body was evil. Know you that the meat is the heart† (Hadith narrated Bukhari & Muslim). Dimension of Psychoticism Personality According the Theory of Hans Jurgen Eysenck One of the personality trait that psychologist find in the human personality is called psychoticism. One of them is Hans Jurgen Eysenck. Eysenck was known as a leading individual in the modern psychology of personality typology in the 20th century and suggests that the human personality would be great to understand if the hierarchy that consists of behaviour and sets the overall behaviour and important personalities. Eysenck strongly believe that the whole basis of personality traits derived from the seed, in the form of types and traits. He also believes that the behaviour learned  from the environment. According to  him, the personality is an overall pattern of actual and potential behaviour of organisms, as determined by heredity and environment. The pattern of behaviour that originated and developed through the functional interaction of the four major sectors that regulate behaviour, namely the cognitive (intelligence), the conative (character), the affective (temperament), the somatic (constitution). Eysenck has found three types of dimensions which are known as extraversion (E), neuroticism (N), and psychoticism (P), better known as PEN. Each dimension is different from each other and foreigners, until they can be combined freely between dimensions. Psychoticism can be combined together with neuroticism and extraversion, a three-dimensional shape. At first, he just highlights extraversion personality dimensions and neuroticism. But after doing research in a mental institution in England, he later discovered the psychoticism personality dimensions. Like neuroticism, high psychoticism not mean that people are psychotic or natural to be like that, but it only shows part of the common characteristics found in the psychotic and the possibility of a person is more exposed to the environment that can cause it to become psychotic. However, it is possible also to those who have the personality to be exposed to the psychotic failure continues to be controlled from more chronic. Each type in the dimensions obtained by the Eysenck personality theory  is a collection of nine traits, until it has a total of 27 traits. Traits of psychoticism are: aggressive, cold, egocentric, impersonal, impulsivity (impulsive), antisocial, no empathy (unempathy), hard hearts (tough-minded). For the individual human being has a relatively high score psychoticism found by Eysenck traits often have a fairly aggressive, cold, egocentric, not personal, impulsive, antisocial, no empathy, creative and hard-hearted (same with above). But those who score   relatively low  psychoticism  is  a trait, such as treating like, kind, warm, attentive, friendly, quiet, very social, empathic, cooperative and patient. Like in the extrovert and neuroticism, psychoticism has great genetic elements. Overall,  by the analysis of Eysenck,  three-dimensional character is a 75% hereditary and only 25% are caused by the environment. As in neuroticism, psychoticism also follows the model of stress-compensation  (diathesis-stress model). Once again stressed that the high level psychoticism should not be a psychotic, but they have the potential to suffer from stress and psychotic disorders. At the time of the individual human being only suffer low stress,  high scores psychoticism  may still be able to function normally. However, when the stress is relatively heavy, an individual who has become psychotic are difficult to return to normal. Special focus in the discussion  of this concept  paper  is to trace the impact of personality traits that have psychoticism among the leaders towards employee’s self-esteem in the workplace through the perspective of emotional intelligence. In short, between emotional intelligence and personality or character s obviously a very solid relationship. Therefore, the leaders of a leading character certainly have a high level of emotional intelligence and are able to create a climate that is more positive and able to master a respected and emulated by its employees in the workplace. Even the leader of this will always be more sensitive to the feelings of his employees to be able to perform the best for themselves, others and the organization. Here is a diagram to show a summary of ideas within a conceptual framework discussed in this paper. pic] Impact Dimensions of Psychoticism Personality among Leader towards Employee Self-Esteem This talk will trace some elements of psychoticism personality centred on the leader and what the extent that could impact on employee’s self-esteem in the workplace. Dimensions of psychoticism discussed are looking from the negative aspects of personality that needs to be changed to a more positive behaviour among leaders to help increase the level of employee self-esteem. The Impact of Aggressive Personality Aggressive personality is one of the personality traits that exist in the personality psychoticism. In line with this issue, Baron and Newman (1996) have established a three-factor model of aggression in the workplace is the leader of feelings of hostility, and aggressive policy prevents openly. While Ryan and Oestreich (1991) also provides a model category, such as rough treatment, insulted, ignored, denounce, discredit, did not appreciate, the aggressive control of other people, making threats against workers, shouting, anger, temper and could potentially harm the physical. In fact, several studies on the existence of an aggressive personality among the leaders of the workers in the workplace also see the existence of aggressive behaviour in non-verbal and verbal. In summary, the characteristics of the nature of an aggressive leader too when the leader is also very critical of the worker, very strong, brave, do not like being manipulated and very frank manner that is not appropriate for employees in the workplace. Leader shall also have such a feeling aggressive as always feel superior to him, priority rights and self-interest, vindictive, ill-tempered and likes to discourage other people or employees. Associated with the scenarios in the workplace, aggressive leader who often acts as aggression, often with the employee, tempered and does not respect the workers will lead to employee frustration and low self-esteem is easy to feel at once will affect employee motivation. It is supposed to be leaders must ensure that as leaders, they need to reflect themselves about how far their personality when dealing with employees who are not necessarily a personality that far-fetched but it would have been a character, attitude, behaviour and way of thinking that is consistent in every situation as a positive personal. In exploring these issues, the authors also explore the reality that exists in relation to the scene saw several organizations in the past and present. Bruce & Adam (2007) in their book entitled  Ã¢â‚¬â„¢30 Reasons Employees Hate Their Manager’ have  written their book with a source-based view of the statistics more than 50,000 employees from 65 organizations through  The Discovery Surveys, Inc. ’s Normative Database  (since 1993). All respondents were from manufacturing industries and service organizations, and contain a variety of sizes as small as 150 people up to 5000 workers. The majority are from the U. S. companies and there is also a worker in another country. The study found that 46% of employees believe that management treats them with disrespect. Another study is by Abd. Ghani et al. (2008), found between the results of their qualitative research is the leader body language often shows non-verbal behaviour of rude and offensive. That caused the respondents experienced feelings of shock, disorientation and confusion at the very early stages. In line with these studies, for example, characters of the leader characteristics of an aggressive personality more in fact that is also invited negative reactions from employees and even affect employee self-esteem turn affected the quality of work. Most effects were encircling the emotional impact among workers who contributed to the workers in a constantly fear, anxiety and chronic embarrassment just because the face of aggressive leaders. The Impact of Egocentric Personality The next dimension is egocentric personality that leads to the question of the leader character is very selfish and always felt that his right until fail to become leaders who can listen to any complaints and feelings of employees. The attitude of the head of such a situation is certainly easy to invite rejection of support among the workers on the head itself so that it can affect the working climate of harmony in the workplace. Often a leader or manager at work are forgot to put the interests of workers as employees when in fact the main organization is the human capital to realize its vision and mission. However, due to the character of leaders who would prefer to just focus on his own circle without considering the employees emotional, mental and potential in question and make a formal decision or determination of the direction task, the employee will ultimately result in less focused and less interested in the job. Certainly this situation also stems from a sense of self-esteem workers have deteriorated over the attitude of leaders who failed to put the employee as a valued employee. The scenario is consistent with the findings statistically by Bruce & Adam (2007) which showed 52% of employees felt free to voice their opinions openly. In fact, 66% of employees were told that management did not want to hear their words and about 67% of respondents also said that the management failed to act on the advice of staff. The study shows that there is a direct nature egocentric character is when the head does not leave room for employees to express their opinions and feelings about work and working environment, and do not want to take into account the views of workers in decision-making process. It is probable that the egocentric leaders also felt the staffs were too naive at the same time shows that the leader was look down the employee’s capability. Leaders also are more concerned what are they think and plan itself for no consideration for the employees think and hope is. The Impact of No Empathy Personality Leader personality was not empathy is the reason to the level of self-esteem of workers could be affected so that it can provide a major impact on the loss of self-respect and lose confidence in them (Abd. Ghani, 2008). Should begin with a sense of empathy  to understand the emotional process in which the leader began to think why he and others so emotional. Leader may also be involved in the equality of thinking to reflect the recommendations of the capacity to analyse emotions. These conditions include a dictionary to understand the emotions and attitudes on a combination of emotional, progress and the transition from self to others. Circumstances that indicate the level of empathy plays an important role. Leader should do the simulations he need to try to put himself in others shoes to understand their emotions. In short, leaders who have high empathy are the ability to understand complex emotions and emotional chains and how the emotion is changed at every level. It is the same scenario at work that very much need every leader to have a sense of empathy for workers to head to penetrate the heart and the circumstances of each employee and will not misunderstand, then think that one can be prejudicial to relations within the organization. In fact, empathy of leader impact will be absorbed among the workers so that workers can strengthen their self-esteem and to cultivate empathic behaviour with colleagues. The need for leaders to understand the emotions is also important for employees to communicate emotional meaning. If the leader is able to understand about the tide, ebb and flow of emotion, the leader should also be able to anticipate what might happen in the future with some reasons. Thus, no presumption would arise that bad for workers and leaders also should be able to predict whether the employee may be felt as a result of its success has a lot of emotion in his own treasury. Leader also is able to understand the emotional conflicts of employees to address the various problems that may arise in the workplace. Even if leaders do not have the characteristics of empathy, it is possible to arise various problems such as loss of respect for workers on the head, feel hate, anger and resentment that may affect the unstoppable so focused on work as well as providing a significant impact on self-esteem of workers. In fact, it may not be up to the issue as a teacher in Kedah is hurting his boss of the way of punching and kicking (Utusan Malaysia Online, 27 April 2011) which became a symbol of the long pent-up anger, which most likely also arise for a variety of taste is not satisfied since the early stages. The Impact of Anti-Social Personality Through anti-social personality dimensions, was found people with these personality types are more likely to comport with the regulations ignore the moral and ethical standards that exist in society and the global demand. Although on the face of an individual who has seen active and the personalities of others is often acceptable, but the fact that individuals prefer to manipulate and exploit others, and often violate the law, often took advantage and never feel guilty. Even individuals with anti-social personality traits will also be doing things without considering the feelings of others, rather impulsive and difficult to deal with failure as the feeling that everything they do will not fail. According Cleckly (1976), anti-social people with the disease is usually easy to get bored with something or the state but they have a strong feeling to find something new. They can make a good first impression. A person who anti-social personality is without consciousness looks like scary or damaging other people to satisfy his own feelings. They are smart to influence others to think that they are normal people although they do not actually have a mature mind, the establishment of a wobbly, and ignored the convenience and interests of others. In an environment in the workplace, it is possible that there is often a problem to be the leader characteristics such as anti-social like the ability to exploit workers or often take advantage of the naivety and the acquiescence of its employees. The study by Abd Ghani et al. 2008) shows that the dysfunctional behaviour that exist among school principals as the school chief example is when they are often given the task demands and workload rather excessive and unreasonable. Even the head of such an attitude also shows no sense of respect for employees and free to do what is liked without thinking of working conditions are physically and emotionally. It can be seen by respondent’s statement in an interview like the following: â€Å"†¦ There when he asked for the work u ntil 4. 00 pm. After that came the night is just to the expiration of all the work. There, he was asked to come on Saturday to finish the work. We feel depressed †¦Ã¢â‚¬ Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Source: G3) â€Å"†¦ The way he made the decision was autocratic. He decided him just go willingly. Select a person he will, too. No one dared to ask †¦ † (Source: G4) â€Å"†¦ I am always afraid when the principal walk near corridors of the class I teach. I’m so stiff, new kinds of teaching out of fear for one. Sometimes the idea stuck. The voice was stuck too. I am really tension when he was last. My relationships with students are also affected. A lot of punishment than praise †¦ † (Source: G3) â€Å"†¦ My tension is not finished until the last meal. Back home I tried to sleep but I always could not sleep for thinking of the events at the school †¦ † (Source: G8) Quite clearly through the examples in this interview, how the character of their leader have gave a big impact on their physical and emotional development as an employee. Therefore, it is no doubt that the head of the anti-social personality as above is also an impact on employee self-esteem where workers also have a sense of reality and not a robot. Through the study of  Bruce & Adam (2007) in various organizations industry found that a total of 7 of 10 employees said that there was no correlation between the wages they receive with the performance. This means they have to work hard with a lot of dumping duties would be but a little salary. In fact, 61% of respondents are not satisfied with the salaries that they have receive are not commensurate with the perceived power of sweat they have to offer. This once again implies that the head was exploiting their workers and the excessive use of labour. Leader also forget that workers are also uman beings who need rewards commensurate with what is done, both in terms of the money, what more in terms of motivation and reward nor recognition of self as a gift, a certificate and recognition like ‘the best employee for the month’, and for that employee self-esteem can be improved in line with the increased quality of work. But the failure of leaders to appreciate the importance of the end result is too many shortcomings in terms of physical, emotional and minds among the workers and their impact in the long term. The Influence of Emotional Intelligence (EQ) towards Self-Esteem of Employee through the Personality of Leader The question of the interpretation of emotional intelligence has clearly shown that the existence of elements of cleansing the soul that led to the positive characteristics and values are translated to the personality and should be applied in everyday life that underlies the patterns of life. Together, the efforts to strengthen the emotional intelligence of individuals should not be considered silent because it is the main frame in order to strengthen other aspects of nature and transformed by the behavior and establish a more dominant personality with emotional intelligence. In this discussion is accounted for dimensions that can help enhance employee self-esteem through the dynamic personality of the leader in the workplace that should be more consistent, compare than psychoticism personality which is more to unstable. Discussed below is on the basis of the Four Branch Model of Mayer & Salovey (1990) and the association. i. Identifying Emotions Individuals will begin to see, perceive and identify emotions shape whether sad, happy or scared at one time, including the stimulation of the environment in terms of the human voice, storytelling, music and the arts in this first stage process. When the individual is more focused on the emotion itself, this dimension is closely related to awareness of a great emotional blow will enable the individual to also be thinking about things that may arise in the emotions of others. Usually this happens when there is a level that would stimulate the emotions that make the individual will begin to respond. Relevance to the scene leader and worker in the workplace is where the leader is able to identify her own emotions and her employee emotions. Personality is always sensitive to the leader around what more sensitive to the feelings and emotions of employees will more easily enable leaders to identify what employees are feeling, when he also able to recognize his own feelings. Key words in this first process are appropriate when there is awareness of their own emotions and emotions of others. Leader should know how to find and label their own feelings and the feelings of workers accurately, if he wants to better understand themselves and others. When the leader is always trying to find out how they feel, they would be more aware of the increase and shift every sense. This is important for a leader track and figure out whether the employee was disappointed because of the situation caused by the A or B. With that ability, the leader would be able to talk about feelings and the leader can also indicate his own feelings at the same time be able to detect any change in his feelings that exist both in the environment. Indirectly, the personalities of these leaders will make employees feel valued, understood and respected. It is also an early indicator of the workers that their leaders can pave the way for discussion if the employee is found to have any problems. Consequently, the worker will be able to self-esteem improved since been directly affected by the personality of leaders who have the characteristics of a strong emotional intelligence. In fact, workers will also be more motivated to work together and strive to produce better quality work. Quite clearly, the functions and roles of leaders in the workplace are very important in influencing the emotions of employees to give effect to the level of employee self-esteem. ii. Using Emotions The second stage is the part that shows the individual uses as a medium of emotion and reason on his mind in connection with a matter of rational, logical and creative. Using emotions may require the ability to use feelings to help some of the cognitive effort as the reason, problem solving, decision making and interpersonal communication. Emotions can create a variety of mental set that proved to be more or less adjusted to the different types of ground work. With a discussion of the relevance of this process here is where the leader will start to focus his thoughts on the situation whether the attention, focus or motivation. Then head to the suitability of emotions associated with the situation and the leader that has the characteristics of this skill in his personality will be more creative, motivating and inspiring employees and not selfish. Even the leaders who have the emotional skills will also be using emotion as a day to increase thinking. Then supposedly leader will feel the emotions first before thinking to interpret what you can before you act. Of course this is in line with what is emphasized in Islam when it is said that the heart and soul is the priority in disclosing behavior and personality. Therefore, it should be emotional and heart is an entity that is positive and good values for the formation of behavior is also positive and generous. In the same tone, emotion is able to strengthen the mind as the emotional mind working with a more unique method. Emotions can help to improve human thinking and problem solving skills to make decisions (Schwarz N. , 2002). Even the leaders are also able to constantly motivate the employees either directly or indirectly, and motivate employees to be smart to handle the negative emotions with a systematic method of thinking through the best sense of God’s grace in solving problems while working to change the medium to more positive emotions. The momentum of the self will certainly strengthen the emotions, mentality and personality to become more excited and motivated to face any situation but also able to find solutions that are more relevant when dealing with any problems through the exploration of a wise and prudent. In Islam it has stressed that we need to work hard and try as though we will live longer, at the same time we also need to diligently serve God as if we were to die tomorrow. This expression should be a motivation to everyone if they can understand, appreciate and contemplate the meaning behind them. Al-Ghazali discusses the motivation for this question in terms of intention and desire to do something before (Sa’id, 2008). Whenever a person has a goal and vision to do something, and then followed that action will realize the good intentions that are targeted to become a reality. With the strengthening of self-motivation, the leaders and workers will be clearer with the direction and goals in life. Vision and mission in the struggle to achieve success will always be a platform based on the spirit of self that is never give up to continue. Motivated individuals who are symbols of people who strove to achieve the objectives of not abandon the question of personal ethics and moral values and universal symbol of character strength. For the leader, no was losses to always provide external power and motivation to employees. Each byte has a meaning of its own word and employees can feel the strength that allows them to learn independently to achieve organizational goals in life in general and specifically. Awards are given in many forms though to a minimum is very important because it enables them to believe that by behaving positively and produce quality work will continue to allow them accepted and respected by leaders and colleagues. But in the context of this neglect will cause employees to assess the human leader as a failure to help make them fun to work. This is consistent with the statistical findings by Bruce & Adam (2007) showed that 53% of workers have said that employers or their bosses did not positively motivate them to work. iii. Understanding Emotions The third stage is to understand the emotional process in which individuals begin to think why he and others so emotional. Individuals may also be involved in the equality of thinking to reflect the recommendations of the capacity to analyze emotions. These conditions include a dictionary to understand the emotions and attitudes on a combination of emotional, progress and the transition from self to others. At this stage, the level of empathy plays an important role. Individuals are trying to put themselves in others to understand their emotions. In short, individuals are also able to understand complex emotions and emotional chains and how the emotion is changed at every level. It is the same scenario at work that very much need every leader to have a sense of empathy for workers to be more to dive into the heart and the circumstances of each employee and will not misunderstand, and think that one can be prejudicial to relations within the organization. In fact, empathy is the impact will be absorbed among the workers so that workers can strengthen their self-esteem and to cultivate empathic behavior with colleagues. The need for leaders to understand the emotions is also important for employees to communicate emotional meaning. If the leader is able to understand about the tide, ebb and flow of emotion, the leader should also know what might happen in the future, when able to predict and anticipate with some reasons. Thus, no presumption would arise that bad for workers and leaders also should be able to predict whether the employee may be felt as a result of its success has a lot of emotion in his own treasury. Leader also is able to understand the emotional conflicts of employees to address the various problems that may arise in the workplace. It is also to prevent the existence of too many ‘red tape’ which can jerk the interaction between workers and leaders. If this can be overcome by the head, then will likely reduce the percentage of 53% which reflects the assessment of workers detected the presence of ‘red tape’ in the organization through a study (Bruce & Adam, 2007). iv. Managing Emotions This is the last stage in this model. The process at this stage refers to the ability of individuals to control and manage their emotions and others. When managing their own feelings, we should monitor, differentiate, and label our feelings exactly. Some people certainly have more or less effective in helping another person to deal with emotions. For example, some individuals often know things that ought to say, to motivate colleagues and to provide inspiration to others. At this level, ability to control themselves and manage themselves should be considered. Things are quite important to ensure that decisions and actions made ased on emotion and logic in order to get results. Emotional management also includes the ability to manage and control the tremendous emotional when threatened to hurt feelings, whether physical, mental or emotional. Control emotions to create an individual right that can interact and communicate better with others. Positive emotions as a catalyst for positive thoughts and emotions can be controlled from a more emotional when the mind to think in a more rational. Leader should be able to apply the personality and the best model for its employees living, admire and emulate. The success of the leader emotions that enable employees to handle these problems with more wisdom and parenting dimensions would produce a very dynamic effect but also help enhance employee self-esteem. Leader which is honest, interact and guiding employees also must be met for better work and be able to realize the objectives of the organization together. Strength in social skills is also the leader or worker to understand the other person with the ability to translate one’s feelings appropriately as a marker that he understood and accepted in the interaction or communication. Every facial expression or body language should be easily understandable for the interactions that are meaningful. However, the leader who failed to manage and regulate their emotions will be seen by employees as a hot-tempered, selfish and arrogant. Unstable of emotion on the leader like this is often just want to achieve the objective of making decisions without emotion will usually fail to see the ‘forest for the trees’ (Salovey & Caruso, 2004). Current Challenges and Outlooks Searching questions on psychoticism personality among leaders, giving emotional impact on employees has been brought to  us about the reality that there are many phenomena that affect the workers, nor the emotion and character evolution in the self-chief himself. The phenomenon that exists from time to time, so without us realizing, problems at work that involves the interaction and relationship between leaders and employees is not an issue we can look trivial and is not an isolated issue. In fact it is a string of evidence and the space to the world organization and the industry to do further research efforts in the on-going cover the emotional, mental and physical leaders and workers. Nor should the situation  arise,  such as ‘the storks’ a  fun one-blame, and if the results are biased to leaders perception toward employees is different from the results of employees’ perception toward leaders which is always contra. Instead it is necessary to look at the question from multi-dimensional framework of fair and transparent of thought through a comparison of data and the actual argument that can be strengthened. These issues demonstrate the continuity of the discussion of challenges and expectations that work on the positive and negative dimensions through several findings phenomenon. Among them is the actual scenario of workers who are victims of a leader or an employer fairly brutal causing clinical depression for 41% of victims, referring to a study by Bullybusters. org the online in Benicia, Canada is seeing the reality of abuse in the workplace. The problem of bullying is indeed a sense claimed self-belief, self-confidence and respect among employees who are victims but also provides the physical symptoms of various diseases such as sleep disorders, ulcers, high blood pressure, loss of creativity and probably also suffered post-traumatic stress disorder (Kenneth,  2010). Kenneth (2010) also explained that after 20 years of research and results of 60,000 interviews conducted, then Saratoga Institute*  reports that 80% acknowledged the existence of a direct correlation of dissatisfaction in the relationship between the leader of the employee or employer. Referring also review the Gallup Organization about the recent reality of the one million workers, one of the reasons most people leave work was because the employer at the workplace. There are other studies by the Gallup also found that the management is very weak in 50% average 44% less productive and less profitable than operating a nicer group. According to Marie (1998), the results of a study found 89% of managers believe that employees leave a job or keep working it is because of money. But in a study by Leigh (2005) with the cooperation with the Saratoga Institute found that as many as about 20,000 workers from 18 industries and from various other studies to detect as many as 80 to 90% of workers leaving the job is not for the reason of money. Then the argument was more focused on job factors, factors manager or leader, work culture and environment. Next Chapman (2006) explains there are studies conducted by the  Chartered Institute of Management  of stress and health at work among professionals. Results showed that anger and lack of humour among themselves while working to contribute to the stress in the workplace. Such a situation is certainly affecting the performance of the business of the institute. The study also concluded that the humour serves to produce  a good  mood,  staff, and inspired works of high and thus reduces the stress in the workplace. Stress at work can kill the staff and the organization itself (Granirer, 1999 in the Wan Zanariah, 2007). Then the study by the Ministry of Health in Malaysia has been estimated that a highlight of every 10 persons found to be psychotic problems (Zulkifli, 2007 in the Wan Zanariah, 2007). Truly a work environment that is less comfortable and dissatisfaction in the work may also lead to mental problems. This situation involves stress, depression, sadness and so was able to kill people slowly (Granirer, 1999 in the Wan Zanariah, 2007). The above findings clearly reflect the actual scenario which is inherent and challenges in the workplace in the past, present or future time-as long as there had been no shift in the transformation of human governance. That is the challenge that must be addressed and the opportunity for each organization will always detect such problems than to wander. It is quite clear also that the ability of a leader is to drive the workers under its operation as a strong group of organizations is not just solely depend on the revenue sources of the highest quality labour, but they also need to ensure that emotional labour should also be in a stable condition for it is closely related to the ability to focus totally on the production of better quality work. Any problems that exist should be faced with the emotional stability and rational thinking through the ideal personality and emotional intelligence are intact. Certainly, workers are also human as the leader that also has a limitation of emotion and energy that cannot use by the leader without any restrictions. Along with that, is to be hoped that every leader in the workplace must ensure and need to their return to assess on their personality and character which should be more positive, what could they also be in and the same time they are also is an employee to the management of more high at the top. Although the head line is from the different background, experiences and qualifications when at the same time they are as an employee and at the same time, they also are the leader for workers which are under their lines. Therefore, they should be more understanding of feelings as an employee and their strengths are quite different from the workers because they can explore and feel the feelings as leader too. There is also the leader are supposed to be more empathetic and need to easily detect the need to manage the climate in the workplace in line with the needs that are not set aside the question of humanity. If the leader fails to change its own personality and character to an acceptable, it is likely that the leader himself will continue to face various problems associated with extreme emotions such as anger; stress, frustration, suspicion and paranoid to the next stage would be detrimental to self-itself with physical ailments like heart disease, high blood pressure and stroke. There is always the element of peace of mind needs to be enhanced by cleaning the soul within every leader is necessary to help shape the work environment to a more harmonious and also make workers more motivated to work with. Self-esteem of employees would rise and can help the organization to achieve the aspirations and objectives by work together, so it will be easier to make it reality for all of the aim. Conclusion For the conclusions, dimensional stability of personality in psychoticism elements that must be more positive through the perspective of emotional intelligence  among  leaders is to be the main catalysts that can help enhance employee self-esteem thereby increasing the motivation and the quality of their work. Leader also plays an important role to implement the elements of a positive character in the style of leadership to become a habit and can be appreciated by both the employee as a medium to give them a high level of motivation in the dimensions of self-possession of self-esteem. By having the robustness of the emotional and mental aspects, each employee will also have the personality and behaviour that is consistent with the demands of human nature to live harmoniously in all circumstances. Obviously this will also help reduce the stress suffered as a esult of the routine and work load is getting worse especially plus the coupled with commitment and responsibility at home. Emotional stability will enable employees to work with leaders to produce a better quality of work output as well as providing an ideal joy in interaction with the environment, including with the family and community. This connection makes the rhythm of psychology between employees and leaders are to become more dy namic and capable of achieving a healthy lifestyle that helps the stability of the social dimension of socialization. Strength of the affective through the practice of moral values will enable the community has triggered not just a first class facilities, but also have the first-class personalities and competent superior in terms of communication, appearance, knowledge, soul and mind so that it is possible to re-emerge as a nation people who admired and full of social, economic, scientific expertise as well as the continuity of human civilization glorious past, present and future. Success should also be as a bridge in order to achieve success and happiness in the Hereafter is more immortal forever. Certainly also the leader should be the best model for the workers so that they can become the main alternative in dealing with issues of interaction and communication problems in the workplace between leaders and employees. In conclusion, employee self-esteem should be more enhanced and establish the dominant function of the leader by the dynamics personality through human governance practices with more systematic and based on values that can be translated in the affective behaviour in the form acceptable to the organization, and so on in the community and the country.